Pioneering marketing communications agency, PR Worx, has been selected by leading global consumer electronics brand, Samsung, to manage its public relations within the Southern African region. The appointment follows a competitive pitch process and is effective immediately.


Samsung has mandated PR Worx to provide strategic PR counsel and communication efforts, including driving master brand and product awareness, managing stakeholder engagement, thought leadership, media relations and crisis communication.


“The appointment of PR Worx was an obvious choice for Samsung South Africa. We wanted to work with a PR agency that understands our company’s proposition and the industry we’re in, but is also as agile and innovative as our brand in the conception of creative ideas. We believe we found in PR Worx a communications partner who will be able to tactically influence consumer’s mindsets in the region,” said Justin HumeChief Marketing Officer, Samsung South Africa. “Visibility is key to us and the strength of the PR Worx team’s credentials, their approach to innovation and challenging the industry norm make them ideal to carry Samsung’s vision forward and reach our business goals of increased market penetration and revenue growth.”


Samsung is a respected global brand known for its innovative technology which has seen it claim several world firsts such as the CDMA phone, the first MP3 player phone and the first digital TV and Blu-ray player to the first 3D vertical NAND memory chip. Samsung was also ranked as the World’s 7th Best Brand 2016, ahead of its competitor brands, by Interbrand. Locally, Samsung took top honours at the Sunday Times Top Brands Awards in the consumer category, at the Generation Next Awards, at the Product of The Year Awards as well as at Ask Africa 2016/2017 Icon Brands.


Madelain Roscher, Founder and Managing Director of PR Worx, added, “Samsung’s technological advancements are seeing the world move into what’s coined as the fourth industrial revolution and for obvious reasons the ‘Internet of Things’ (IoT) becomes top of mind. With all of that comes a great story that’s unknown to many consumers which needs to be mined within the PR space. Samsung is making bold and sustained investments in research and development, pushing the boundaries of science and technology and exploring innovative lifestyle trends, based on a deep understanding of what people need and want. This approach to innovation and an intense understanding of stakeholder mapping, are but some of the similarities PR Worx shares with Samsung. By putting the relevant consumers at the centre of our targeted communications efforts, we believe we will be winning hearts, building strong brand communities and encouraging deep and meaningful conversations and relationships with Samsung’s customers.”


Boasting some of the best content and creative talent in the PR industry, which recently saw the firm claim no less than 12 PRISA Prisms at the recent 2017 awards, PR Worx is delighted to partner with the magnanimous Samsung brand to disrupt the status quo with innovative PR.


“We are confident in the award-winning agency’s unparalleled expertise, creativity and ability to expand our media presence in South Africa among our target audiences,” concluded Hume.


The Samsung-based PR Worx team includes:

Karen Cooper        Account Director                                                                                                    +27(0)82 563 5774

Thami Mthembu   Media Director                                                                                                       +27 (0) 82 961 0441

Noma Mbatha        PR Account Manager: Mobile                                                                           +27 (0) 61 258 2723

Michelle Barnes     PR Account Manager: Consumer Division                                              +27 (0) 82 331 7373

Khosi Ximba           PR Account Executive                                                                                        +27 (0) 61 052 4125

About PR Worx

PR Worx is known for providing out-of-the-box ideas that generate media coverage, stakeholder exposure, tangible results and impactful awards – both locally and internationally. With a client base that spans SMEs, corporates, blue-chip companies and multinational corporations, PR Worx services a broad range of industries and sectors with a dedicated focus on staying true to clients’ business objectives and communications strategies. PR Worx creates targeted and measurable campaigns that combine the most appropriate weapons in its arsenal to generate demonstrable results that work within any budget.


For further information, please contact:

Madelain Roscher

PR Worx

011 896 1818

083 468 6819

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