Apple has stopped selling the 256GB version of the iPhone 7 in its online store.
As reported by Mashable, the move came after the launch of the iPhone 8, iPhone 8 Plus, and iPhone X.
The 256GB model was taken off the site just after the new iPhone launch event, in the middle of September, and has not been available since, stated the report.
Customers can still buy the device from mobile operators and retailers which have stock, however.
The discontinuation is reportedly aimed at boosting sales of the iPhone 8, as many consumers would rather wait for the more-powerful iPhone X to launch.
The iPhone X is set to be available on 3 November in the US.