Samsung Celebrates Mickey’s 90th Anniversary

Mickey the True Original South African Exhibition to tour the nation

JOHANNESBURG, South Africa – 26 September 2018 – Mickey Mouse is celebrating his 90th anniversary this year. With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base. In order to commemorate the beloved character’s 90thAnniversary, Samsung is collaborating with Disney on an exhibition that will travel to 3 South African cities and delight fans and families alike, as they journey with Mickey over the years.

“Icons don’t get much bigger than Mickey Mouse. The unfettered joy he’s brought to generations of South Africans, is aligned with our own mission to create human-driven innovation that defy barriers to progress, such as integrated mobile devices like the Galaxy Note9 and visual devices like QLED TVs and VR, all focussed on delighting and connecting people,” says Justin Hume, Director: Integrated Mobility at Samsung South Africa.

Mickey’s status as a ‘true original’ and his global impact on popular culture will be showcased in the Mickey the True Original South African Exhibit in Johannesburg, Durban and Cape Town. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is brought to you by Samsung and in association with Edgars, and will visit:

  • Sandton City, Centre Court: 28 September – 14 October 2018
  • Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November 2018
  • Canal Walk Shopping Centre. Centre Court: 16 November – 26 November 2018

Samsung is also pleased to collaborate with Disney nationally at all Samsung and Edgars Stores in the Unlocking the Imagination campaign, fans are encouraged to visit Samsung stores, take a selfie with their giant Mickey plush toy on their Samsung Galaxy Note9 to stand a chance to win not only one of the giant Mickey plush toys, but also a family trip to New York. Visit www.samsung.com for more information.

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About Samsung Electronics Co., Ltd.

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About Mickey Mouse 90th Anniversary Celebration:

Earlier this year, Disney launched the “Mickey the True Original” campaign as part of The Walt Disney Company’s worldwide celebration honouring 90 years of Mickey Mouse.

Since his big-screen debut in Steamboat Willie on November 18, 1928, Mickey has become the global ambassador for The Walt Disney Company. From the beloved Mickey Mouse Club to today’s Mickey Mouse cartoon shorts, Mickey’s optimistic outlook and endearing personality continue to delight fans around the world every day. The 90-year celebration of Mickey will continue across the Company through a star-studded special on ABC, a new series of Mickey Mouse animated shorts on Disney Channel, events at Disney Parks around the world and more.

For further information, please contact:

Anneke du Toit                                                              Jake Griffioen

PR Worx                                                                       Samsung Electronics South Africa

011 896 1818                                                                 011 549 1646

082 791 2202                                                                 071 671 2052

anneke@prworx.co.za                                                   jakes.g@samsung.com


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